As part of Bliain na Gaeilge, we believe that it is very important to promote Irish products and jobs and to be part of the solution to the economic problems that we have in Ireland. As the Irish language revivalists believed when Conradh na Gaeilge was set up in 1893, we have a role not only to support the language but also to support the environment in which the language can flourish.
We are, therefore, supporting the ‘Love Irish Food’ campaign in 2013. There is more information with regard to the campaign below:
‘Love Irish Food’
Love Irish Food aims to help shoppers make informed choices about buying Irish manufactured food and drinks. Their overall aim is to safeguard the future of food and drink manufacturing in Ireland.
It’s hard to imagine it while pushing your trolley round the supermarket but behind every Irish product on the shelves is a real home-grown story about people working from farm to factory to supermarket floor to bring you your great quality Irish product. And it’s those people that we want you to think about and hopefully, together, we can make a real difference to their livelihoods.
It’s simple, buying more Irish made products helps Irish businesses survive and protects Irish jobs. That’s something that we can all be proud of and all make a real difference to.
Research however shows that Irish shoppers are unsure as to what constitutes a truly Irish brand. The Love Irish Food logo is aimed to let shoppers know that a brand is truly an Irish brand which adheres to the strict criteria of the Love Irish Food organisation, by guaranteeing that the product is manufactured in Ireland and importantly that the brand uses ingredients from Ireland where these are available.
Take your chocolate bar for example. Now, the cocoa can’t be grown in Cavan, but the milk used can certainly come from cows in Kerry! So look out for the new Love Irish Food logo on your next trip to the shops and buy Irish!
Further information: www.loveirishfood.ie